Design programmes:
Use of typography, manipulation of images,
manipulation of copy); web authoring packages; interactive media authoring packages; digital image
processing packages; vector-based drawing packages
Format:
Print magazine double page spread and front cover
Conventions: layout (margins, grids, spreads, columns, datelines, titles, page numbering, orientation);
allocation (placement of text, illustrations and text-breakers on the page); devices (headlines, titles,
crossheads, cut-outs, straplines, base lines, rules, borders, blobs and stars, drop capitals, reverses, white
space); styles (column structure, text, fonts, typography, optical balance, design style, colour, set left,
centred, upper case, lower case, light, bold, italic)
Visual language:
composition (juxtaposition, association); image construction, eg form, texture, shape,
pattern, line, tone, colour; representation, eg symbols, metaphors, semiotics, connotation
Audiences:
Range of considerations, eg social status, gender, sexual orientation, peer groups, occupational,
political
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